| Bajaj Pulsar |
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History Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80-125 cc class). Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on November 24, 2001. [3] Since the introduction and success of Hero Honda CBZ, the Indian youth began expecting high power and other features from affordable motorcycles. The project was faced with internal resistance, reservations by Mckinsey and doubts on its effects on Bajaj's relation with Kawasaki. The project required approximately 36 months for completion and cost Bajaj Rs 1 billion[4] Market position As of 2006, the Bajaj Pulsars form the most popular motorbike product in the newly emerging 150+ cc class of Indian two wheeler market. Bajaj have been regularly making alterations to it to make the motorbike look fresh at all times. Specifications
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